About Bold Retail

A NEW WAY TO GROW...

Bold Retail was founded by “big brand” people frustrated with the lack of effective eCommerce growth solutions. We decided to build a new way that combines proven big company strategy with the tactics and tools that the fastest growing upstart companies are using right now.

 

It worked! Since launching our service, our clients, on average, experience 150% increase in sales within the first 3 months! We support clients by assessing their opportunity and competition, building a winning plan, and then optimizing relentlessly for continued success.

 

BOLD LEADERSHIP, AT YOUR SERVICE

LISA PERETZ

CO-FOUNDER, VP PRODUCTS

With more than 15 years as a successful eCommerce seller, Lisa's expertise is sourcing, supply chain, and customer service. Lisa knows what it takes to be a top rated seller with impeccable metrics and can help your company achieve the same.

ALLAN PERETZ

CO-FOUNDER, PRESIDENT

Allan's an accomplished eCommerce leader with experience on brands of all sizes including SK-II, Samsung, and Pampers. He's responsible for company innovation and for maintaining the "playbook" that we use to grow brands.

HORACIO TREVINO

CHIEF OPERATING OFFICER

Horacio leads our day-to-day client-facing operations. Prior to joining Bold Retail, Horacio worked at P&G where he spearheaded efforts to grow across Walmart’s omnichannel including stores, eCommerce and Online Grocery Pickup (OGP).

AMANDA ASHLEY

SENIOR DIRECTOR, CLIENT GROWTH

In addition to leading key client relationships, Amanda brings deep social media, digital, and content marketing expertise to the team. Amanda's also responsible for our external relationships with other capability providers.

KARLA WHITE

SENIOR DIRECTOR, TEAM OPS

Karla’s background includes Human Resources, Accounting, and Office / Project Management. She's an expert team builder who has worked at both big and small businesses. She has been instrumental to Bold Retail's growth.

LISA DIPRETE

SENIOR CREATIVE DIRECTOR

Lisa DiPrete is Bold's "Head of Content" and leads our creative team. Experienced in both B2B and B2C, her previous roles include positions at United Health Care, Blue Cross Blue Shield, Murphy USA, and CVS Health.

TRAVIS SOUTHARD

DIRECTOR, ECOMMERCE STRATEGY

Travis is an experienced client manager, strategic marketer, and product consultant. He has worked with a range of brands to accelerate their growth across a number of roles. He leads eCommerce work on Walmart.com, Amazon, Shopify, and other platforms.

JORDAN EISMA

SR. MANAGER, CAMPAIGN STRATEGY

Jordan's a native of Northwest Arkansas, a U of A graduate, and an experienced retail marketer with experience at Mars and Launch Marketing. He works daily with clients to develop and optimize acquisition campaigns using Google Ads, Facebook, Amazon DSP, and more.

MEGAN CAHILL

SR. MANAGER, ECOMMERCE STRATEGY

Megan has extensive shopper marketing experience with clients including Walmart, Unilever, Kraft, and many more. Part of our eCommerce Strategy team, Megan provides strategic recommendations and services to our clients on multiple platforms.

LINDSEY PRUITT

GROWTH ADVISOR

Lindsey is responsible for working with clients early in their relationship with Bold Retail to identify specific opportunities for growth. Her experience includes roles at top marketing and retail firms including Advantage Solutions, Verge, and others.

THOMAS TESSMER

INSIGHTS ADVISOR

Tom's expertise is consumer and shopper behavior. He has designed and executed shopper insight projects for nearly 100 companies. Tom leads our data capabilities, finding ways to generate new insights that lead to better decisions.

JUSTIN LONG

CREATIVE ADVISOR

Justin's an accomplished creative director with a balance of design and writing skills. He uses his deep eCommerce expertise to craft content that consistently converts browsers into buyers. Justin directly oversees all creative projects.

 

 

BOLD RETAIL NEWS AND PRESS

Bold Retail Offers a "Marketplace Makeover" to Amazon Vendors

September 27, 2019

BENTONVILLE, Ark., September 26, 2019 – Bold Retail, Inc. today launched Marketplace Makeover™, a new service built to help Amazon 1st party sellers effectively harness the power of Amazon’s

New GlacierBox™ Program Eases Amazon eCommerce for Frozen Food Manufacturers

July 25, 2019

BENTONVILLE, Ark., July 24, 2019 – Bold Retail, Inc. announced today a new service named GlacierBox™ that provides a fully turnkey marketing & fulfillment solution for manufacturers of frozen and

PRESS: Bold "Doubles Down" on Walmart.com

April 30, 2019

BENTONVILLE, Ark., April 30, 2019 -- Bold Retail announced today the addition of a new suite of capabilities that will help brands accelerate their Walmart.com success.