About Bold Retail

A NEW WAY TO GROW...

Bold Retail was founded by “big brand” people frustrated with the lack of effective eCommerce growth solutions. We decided to build a new way that combines proven big company strategy with the tactics and tools that the fastest growing upstart companies are using right now.

 

It worked! Since launching our service, our clients, on average, experience 150% increase in sales within the first 3 months! We support clients by assessing their opportunity and competition, building a winning plan, and then optimizing relentlessly for continued success.

 

BOLD LEADERSHIP, AT YOUR SERVICE

LISA PERETZ

CO-FOUNDER, VP PRODUCTS

Lisa has over 15 years of experience in eCommerce. As a top-rated seller, she knows how to achieve impeccable metrics and can help you do the same. She's an expert when it comes to sourcing, supply chains and customer service. Making sure people are heard and recognized for what they do is at the heart of much of her work.

ALLAN PERETZ

PRESIDENT

A builder at heart, Allan has led strategies to deliver aggressive growth for businesses ranging from startups to the world’s biggest CPG. He's the mastermind behind company innovation and maintains the "playbook" we use to grow brands. But this is only a small part of his story.

HORACIO TREVINO

CHIEF OPERATING OFFICER

For over 20 years, Horacio has built brands around the globe and reignited struggling businesses. He is a master at defining and executing winning strategies for aggressive growth, including on retail platforms like Amazon and Walmart.com. He is relentless when it comes to optimizing tactics for brand growth.

MELINDA CLARK

VP, STRATEGIC SOLUTIONS

Melinda loves to push the status quo and solve problems in unique ways. With over 14 years of client development, strategic planning, and digital marketing experience, she is laser focused on providing game-changing recommendations for our clients to grow their brands.

KARLA WHITE

SR. DIRECTOR, TEAM OPERATIONS

Karla’s extensive background in office/project administration, accounting and human resources makes her a pro (aka our work mom). She makes sure we have everything we need to do our best work and has been instrumental in Bold’s growth. She spends her free time with her family and loves going to the movies.

JUSTIN LONG

SR. DIRECTOR, CREATIVE

Justin is a true visionary, transforming ideas into compelling creative. He’s worked on everything from brand building and packaging to online ads and in-store collateral. When it comes to crafting content that converts browsers into buyers, he’s one of the best. Even in his spare time, he finds ways to create and work with his hands.

BRENT READER

DIRECTOR, TECHNOLOGY & PLATFORMS

Brent has been leading web-enabled business projects and startups for over 10 years. He specializes in building websites that convert and loves helping businesses prosper through his work. Outside of work he’s a full-time dad as well as a musician and home renovations DIYer.

MEGAN CAHILL

DIRECTOR, BRAND STRATEGY

Megan has an extensive background in shopper marketing with clients like Walmart, Kraft and Unilever. She’s dedicated to delivering on promises and believes in simple, clear communication. She loves a good laugh and getting outside with friends.

TRAVIS SOUTHARD

DIRECTOR, RETAIL STRATEGY

Travis has a mind for retail marketing strategies and a knack for influencing consumer behavior. He drives growth and sales on Walmart.com, Amazon, Shopify and other platforms. He’s a self-proclaimed dog person, lake junkie and gym fanatic.

BEN JEFFREY

MANAGER, MEDIA OPERATIONS

Ben has a healthy obsession with watching numbers grow – that’s why he makes a stellar campaign manager. Adaptability is his superpower, allowing him to align strategies and processes to fit a range of industries. If he’s not working, he’s probably traveling or rock climbing.

CHRIS SHELDON

MANAGER, CAMPAIGN STRATEGY

Chris has been in the digital media and content space for nearly four years. He started out helping local businesses grow their online presence and now works on national branded media campaigns. He’s also a passionate videographer and photographer who loves capturing stories.

ZOEY VINCENT

MANAGER, BRAND STRATEGY

Zoey supports and manages brand development for our clients as well as for Bold’s new eCommerce offerings. When it comes to problem solving and innovation, she is unstoppable. Fresh air and sunshine are her favorite things, and she spends as much time outside as possible.

SARAH DAY

CREATIVE MANAGER, COPY

An experienced content strategist and marketer, Sarah is obsessed with writing words that sell and grow audiences. She reads ads, marketing emails and social media posts for fun (and inspiration). We can’t get her to stop writing – she writes in her free time too.

THOMAS TESSMER

INSIGHTS ADVISOR

Tom’s expertise is behavioral psychology. He has designed and executed custom insight projects with over 100 companies, providing a combination of curiosity and critical thinking that guides crucial business decisions.

 

 

BOLD RETAIL NEWS AND PRESS

Bold Retail Offers a "Marketplace Makeover" to Amazon Vendors

September 27, 2019

BENTONVILLE, Ark., September 26, 2019 – Bold Retail, Inc. today launched Marketplace Makeover™, a new service built to help Amazon 1st party sellers effectively harness the power of Amazon’s

New GlacierBox™ Program Eases Amazon eCommerce for Frozen Food Manufacturers

July 25, 2019

BENTONVILLE, Ark., July 24, 2019 – Bold Retail, Inc. announced today a new service named GlacierBox™ that provides a fully turnkey marketing & fulfillment solution for manufacturers of frozen and

PRESS: Bold "Doubles Down" on Walmart.com

April 30, 2019

BENTONVILLE, Ark., April 30, 2019 -- Bold Retail announced today the addition of a new suite of capabilities that will help brands accelerate their Walmart.com success.