Blog Category // Opinion

4 Amazon Promotional Tactics to Supercharge Your Sales

Driving sales velocity on Amazon can be daunting, but vendors can thrive with the right promotional strategies to ...

Crafting Personalized Commerce & Transforming the Consumer Journey with Data and AI

In modern commerce, "the customer comes first" has evolved far beyond a simple maxim; it's ...

Navigating the Latest Shift in Consumer Behavior: Trading Down

In the ever-evolving landscape of eCommerce, we at BOLD are continuously seeking to offer actionable insights that can ...

How Geo Location Advertising Keeps You Connected to Your Customer

Customers increasingly rely on their phones as powerful tools for navigation and as gateways for marketers to establish a ...

How to Leverage the Massive Audience Reach of Amazon Prime Video Ads

Amazon rolled out Amazon Prime Video with ads earlier this year as the automatic default subscription for all accounts. ...