As any eCommerce seller knows, reviews will make or break your product sales. In addition to providing useful information to shoppers, they also directly influence how you appear in search. Poor or insufficient reviews won't just make you look bad - they'll make you invisible! The pressure to win encourages unscrupulous black hat review tactics but you can still win by taking the "high road"... Here's how!
If you're working at a "big CPG" company today, you're likely losing market share to smaller upstarts online. Conditions that used to favor bigger brands have changed and the smartest small sellers have figured out how to make this work for them. Here are some BIG lessons from those small sellers that you can use today.Read More
Recently, Amazon notified thousands of brands of a new packaging certification process - The Frustration Free Packaging Program. The program aims to reduce packaging waste as well as streamline the eCommerce shipping process for first party vendors on Amazon. Under the new guidelines Amazon will require that eligible products arrive to fulfillment centers in packaging that does not require any preparation or overboxes to ship to the customer.Read More
Selling online is no longer a choice—it’s survival. In order to be successful, though, you need to have the expertise and resources necessary to assess the competitive landscape, build plans, and execute better than your competition. None of this happens without the right team.Read More
As we've previously highlighted, accumulating positive product reviews is hard. It's so hard, in fact, that sellers employ all sorts of unscrupulous tactics in the hopes of getting more reviews more quickly. To many brands, it seems that there's only one thing harder than getting positive reviews and that's dealing with negative ones.Read More