Creating eCommerce Content That Sells

eCommerce item content can make or break your brand. It’s also one of the easiest things to get wrong. If you’re new to the eCommerce space or are looking for ways to drive more sales on your current business, start with these seven proven content tips to get the best results.

Read More

Strong eCommerce Can Drive Physical Retail Sales - Here's How

As huge chains like Sears and Toys “R” Us become vacant retail relics, there’s been considerable speculation about the death of physical retail. Despite these recent changes to the retail landscape, however, in-store sales still have the potential to flourish in the digital age (as many “digital first” brands are proving). The brands that succeed today are those that use eCommerce to enhance their physical store experience, and vice versa. We’ve laid out five ways to use eCommerce marketing strategies to boost your brick-and-mortar sales.

Read More

6 Tips for Creating an Amazon Sponsored Products Campaign

Creating an Amazon Sponsored Product Campaign is a powerful way to drive brand awareness, get your product in front of a wider audience, and ultimately boost sales. If you’ve never used an Amazon Pay-Per-Click (PPC) strategy before or if you want to get more bang for your buck, we’ve laid out six essential tips to follow.

Read More

How to Optimize Your Portfolio for eCommerce

As eCommerce sales continue to grow at a record pace, brands are looking for ways to improve their online presence. But making the shift to eCommerce involves more than just moving your existing items online. The $3 shampoo bottle that is your best in-store seller may not retain its value when you have to package it and ship it across the country.

Read More

Your Amazon Marketing: In-House vs. Agency Model

To hire an agency or not to hire an agency—that’s a question every consumer company must answer as they seek to grow their eCommerce business. But what factors should inform this decision? And how do you know what to look for in a partner and when to make the switch? We’ve outlined five key things to consider:

Read More