5 Types of eCommerce Agencies: Which Is Best?

SO you've decided that you need help with your eCommerce program? Maybe you've arrived at this point because your eCommerce sales haven't grown as quickly as you'd like. Maybe it's something that your boss (or board of directors) have asked you to investigate. Perhaps it's that you just don't like what you see when you look at your brand online...

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Shopify and Amazon - Even Better Together!

Success on Amazon can be a double-edged sword. Brands get easy and efficient access to hundreds of millions of shoppers but their ability to build direct and lasting relationships is limited. When a brand sells on Amazon, it's Amazon that "owns" the data. Success can be fleeting - a small stumble and you can be relegated to obscurity with little opportunity to recover.

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Hey Facebook - Please Don't Send Me Stuff I Didn't Order...

I read a recent CNBC article about Facebook’s plans to use AI to offer a new service that they described as “the natural evolution from product recommendations to predictive shipping.” This invention (similar to a previous one announced by Amazon) is based on the assumption that systems can get so accurate at identifying products someone will want to buy that it makes sense to automatically jump to the next step and ship those items right to your door step.
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How Smaller Brands Are Winning on Amazon

Luckily for me, my time as a big CPG brand manager was “back in the good old days.” Back then, big brands really only worried about other really big brands (and sometimes private label). The small guys weren’t much of a threat because they didn’t have good access to the shelf, to merchandising, or to the types of media we were able to buy at heavily-discounted volume rates. In those simpler times, the industry was primarily defined by perpetual clashes between titans: Dawn vs. Palmolive, Campbell’s vs. Progresso, and Gillette vs. Schick… Goliath vs. Goliath. Without a small miracle, there was no reliable way for upstarts to enter the arena.

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A Second Look at Third Party Selling

For many mid to large sized branded goods companies today, “third party” eCommerce marketplaces are a headache. They are messy, unpredictable, disruptive, and complicated. After focusing the last few years on learning their inner-workings, however, I’ve come to believe that marketplaces have a much bigger role to play for both big and small brands alike – that they can help give brands the ability to restore profitability while also enabling finely-tuned, data-optimized shopper experiences.

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