Review: Sellozo's Advertising Automation

As cars get smarter, the more mundane parts of driving are now being handled by your car's brain. In the most advanced vehicles, pretty much every decision other than picking your destination can be handled by your car. Marketing Automation is another application of robot brains and, in many ways, very similar. It can handle all of the marketing "fine tuning" for you but you still have to pick the right destination.

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Shopify and Amazon - Even Better Together!

Success on Amazon can be a double-edged sword. Brands get easy and efficient access to hundreds of millions of shoppers but their ability to build direct and lasting relationships is limited. When a brand sells on Amazon, it's Amazon that "owns" the data. Success can be fleeting - a small stumble and you can be relegated to obscurity with little opportunity to recover.

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Is Shopify "Big" Enough for You?

If you want to win at eCommerce, you need to  focus on managing your business, not your technology. When your tech is overly complicated, you get distracted from focusing on what really matters - your customers and your competition. Shopify's ease-of-use has made it one of the world's most popular eCommerce platforms around but does that simplicity come at the expense of power?

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10 Amazon Deals That Will Boost Your Sales

Winning on Amazon is all about momentum: more sales = better rankings = even more sales. To enable your growth, the retailer offers an impressive set of deals and promotions. Last week, Amazon introduced the "7-Day Deal." How does this new option compare to existing tools like Lightning Deals and Coupons?

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Amazon's New SBA - Marketplace Evolved

You can accuse Amazon.com of many things but complacency isn't one of them. The eCommerce giant continues to lead with new business models and approaches. Last week they did it again with the introduction of a new selling model, SBA ("Sold by Amazon") which, in many ways, is a hybrid approach combining elements of today's 1st and 3rd party selling. Is it right for your business?

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