Success on Amazon can be a double-edged sword. Brands get easy and efficient access to hundreds of millions of shoppers but their ability to build direct and lasting relationships is limited. When a brand sells on Amazon, it's Amazon that "owns" the data. Success can be fleeting - a small stumble and you can be relegated to obscurity with little opportunity to recover.Read More
If you want to win at eCommerce, you need to focus on managing your business, not your technology. When your tech is overly complicated, you get distracted from focusing on what really matters - your customers and your competition. Shopify's ease-of-use has made it one of the world's most popular eCommerce platforms around but does that simplicity come at the expense of power?Read More
Winning on Amazon is all about momentum: more sales = better rankings = even more sales. To enable your growth, the retailer offers an impressive set of deals and promotions. Last week, Amazon introduced the "7-Day Deal." How does this new option compare to existing tools like Lightning Deals and Coupons?Read More
You can accuse Amazon.com of many things but complacency isn't one of them. The eCommerce giant continues to lead with new business models and approaches. Last week they did it again with the introduction of a new selling model, SBA ("Sold by Amazon") which, in many ways, is a hybrid approach combining elements of today's 1st and 3rd party selling. Is it right for your business?Read More
In CPG today, eCommerce is where the growth is. For brands trying to figure out how to win, though, sorting through all of the information and advice can be a real challenge. Everyone's got an opinion, it seems, and not all of them can be right. Here are 5 of the biggest misperceptions and outright lies that could get you off-track...