The 5 Biggest Lies in eCommerce

In CPG today, eCommerce is where the growth is. For brands trying to figure out how to win, though, sorting through all of the information and advice can be a real challenge. Here are 5 of the biggest misperceptions and outright lies that could get you off-track...

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Amazon Business - Is It Right for You?

With over half the US consumer eCommerce market, Amazon knows how to engage shoppers online as well as any other retailer. In 2015, they launched "Amazon Business" with the intent of translating that success into a major B2B win. The retailer now claims nearly $10 billion in global B2B sales annually and that 55 of the US Fortune 100 shop there. But is Amazon Business right for YOUR business? Let's have a look...

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A Second Look at Third Party Selling

For many mid to large sized branded goods companies today, “third party” eCommerce marketplaces are a headache. They are messy, unpredictable, disruptive, and complicated. After focusing the last few years on learning their inner-workings, however, we’ve come to believe that marketplaces have a much bigger role to play for both big and small brands alike – especially as Amazon.com continues to limit participation in its Vendor program.

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Product Reviews: Taking the High Road

 As any eCommerce seller knows, reviews will make or break your product sales. In addition to providing useful information to shoppers, they also directly influence how you appear in search. Poor or insufficient reviews won't just make you look bad - they'll make you invisible! The pressure to win encourages unscrupulous black hat review tactics but you can still win by taking the "high road"... Here's how!

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BIG eCommerce Lessons from Small Sellers

If you're working at a "big CPG" company today, you're likely losing market share to smaller upstarts online. Conditions that used to favor bigger brands have changed and the smartest small sellers have figured out how to make this work for them. Here are some BIG lessons from those small sellers that you can use today.

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