6 Quick Tips to Optimize Your Product Portfolio for eCommerce

As eCommerce sales continue to grow at a record pace, brands are looking for ways to improve their online presence. But making the shift to eCommerce involves more than just moving your existing items online. The $3 shampoo bottle that is your best in-store seller may not retain its value when you have to package it and ship it across the country.

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Your Amazon Marketing: In-House vs. Agency Model

To hire an agency or not to hire an agency—that’s a question every consumer company must answer as they seek to grow their eCommerce business. But what factors should inform this decision? And how do you know what to look for in a partner and when to make the switch? We’ve outlined five key things to consider:

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5 Last-Minute Boosts for Your Amazon Holiday Sales

It’s already begun—the holiday shopping commercials, the Black Friday and Cyber Monday deals, and the frantic holiday planning. For retailers across the U.S., the winter holiday season represents the single biggest sales opportunity of the year. This year, holiday spending is forecasted to reach over $1.1 trillion, a five percent increase from last season alone.

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Driving Product Reviews on Amazon: Good, Bad and Ugly

So you've got a beautifully designed and well-optimized Amazon listing - congrats!  Now, you need people to get people to find it. Is your pay-per-click running? Check! Marketing plan activated? Check!  Lots of reviews on your product page? Well, ....

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Who Is Marc Lore and Why Does He Matter?

Do Billionaires read their own press? If Marc Lore does, he must love what he's been seeing. Article after article acknowledge the impact his leadership has had on Walmart's eCommerce business and Walmart is now seen as the biggest threat to Amazon's US dominance. Accelerating sales results back that up - Walmart's eCommerce business is expected to grow 40% this year. A dramatic change from the pre-Lore period...

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