Careers: Bold Seeks Creative Director / Writer

Bold Retail, Inc. is a new kind of company that's helping the next generation of great brands win faster. We've built a proprietary playbook that makes the complex world of eCommerce Marketplaces and Direct-to-Consumer (DTC) work brilliantly for our clients. Our team and business are growing fast behind strong results and client word of mouth - our average client has seen a triple-digit lift in item sales after working with us!

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The 5 Biggest Lies in eCommerce

In CPG today, eCommerce is where the growth is. For brands trying to figure out how to win, though, sorting through all of the information and advice can be a real challenge. Here are 5 of the biggest misperceptions and outright lies that could get you off-track...

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Bullseye or Bust? What's the Deal with Target Plus?

Although they've earned a clearly differentiated position in the world of physical retail, Target has had a rough time when it comes to eCommerce. The retailer doesn't even make the top-10 list of US eCommerce players. They do, however, have some momentum going for them at the moment (25% sales growth on eCommerce YOY) and are now looking to push that further by launching their own unique version of the eCommerce marketplace called Target+. Let's have a look at what they're building and evaluate what it could mean for brands...

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Product Reviews: Taking the High Road

 As any eCommerce seller knows, reviews will make or break your product sales. In addition to providing useful information to shoppers, they also directly influence how you appear in search. Poor or insufficient reviews won't just make you look bad - they'll make you invisible! The pressure to win encourages unscrupulous black hat review tactics but you can still win by taking the "high road"... Here's how!

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BIG eCommerce Lessons from Small Sellers

If you're working at a "big CPG" company today, you're likely losing market share to smaller upstarts online. Conditions that used to favor bigger brands have changed and the smartest small sellers have figured out how to make this work for them. Here are some BIG lessons from those small sellers that you can use today.

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