As cars get smarter, the more mundane parts of driving are now being handled by your car's brain. In the most advanced vehicles, pretty much every decision other than picking your destination can be handled by your car. Marketing Automation is another application of robot brains and, in many ways, very similar. It can handle all of the marketing "fine tuning" for you but you still have to pick the right destination.Read More
Bold Retail, Inc. is a new kind of company that's helping the next generation of great brands win faster. We've built a proprietary playbook that makes the complex world of eCommerce Marketplaces and Direct-to-Consumer (DTC) work brilliantly for our clients. Our team and business are growing fast behind strong results and client word of mouth.
We're proud to announce today's launch of Bold Retail's new "Marketplace Makeover" service for Amazon Vendors! This 4-week process provides Amazon 1st party vendors with a comprehensive assessment of their brands' Marketplace opportunities and a custom plan for winning as 3rd party or "hybrid" sellers.Read More
Success on Amazon can be a double-edged sword. Brands get easy and efficient access to hundreds of millions of shoppers but their ability to build direct and lasting relationships is limited. When a brand sells on Amazon, it's Amazon that "owns" the data. Success can be fleeting - a small stumble and you can be relegated to obscurity with little opportunity to recover.Read More
If you want to win at eCommerce, you need to focus on managing your business, not your technology. When your tech is overly complicated, you get distracted from focusing on what really matters - your customers and your competition. Shopify's ease-of-use has made it one of the world's most popular eCommerce platforms around but does that simplicity come at the expense of power?Read More