Recent Posts by Amanda Ashley

 
In addition to leading key client relationships, Amanda brings deep social media, digital, and content marketing expertise to the team. Amanda's also responsible for our external relationships with other capability providers.
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PRESS: Bold "Doubles Down" on Walmart.com

BENTONVILLE, Ark., April 30, 2019 /PRNewswire/ -- Bold Retail announced today the addition of a new suite of capabilities that will help brands accelerate their Walmart.com success.

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What Frustration Free Packaging Certification Means for You

Recently, Amazon notified thousands of brands of a new packaging certification process - The Frustration Free Packaging Program. The program aims to reduce packaging waste as well as streamline the eCommerce shipping process for first party vendors on Amazon. Under the new guidelines Amazon will require that eligible products arrive to fulfillment centers in packaging that does not require any preparation or overboxes to ship to the customer.

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Welcome Jordan Eisma - Senior Manager, Client Growth

 Bold Retail is proud to welcome Jordan Eisma to our team as a Senior Manager, Client Growth Strategy. Jordan's a native of Northwest Arkansas, a U of A graduate, and an experienced retail marketer. He brings "hands on" Walmart & Sam's Club expertise to the team having worked directly with both accounts on strategic programs. We wanted to go beyond his credentials to learn a bit more about him personally - here's what he had to say...

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6 Tips for Creating an Amazon Sponsored Products Campaign

Creating an Amazon Sponsored Product Campaign is a powerful way to drive brand awareness, get your product in front of a wider audience, and ultimately boost sales. If you’ve never used an Amazon Pay-Per-Click (PPC) strategy before or if you want to get more bang for your buck, we’ve laid out six essential tips to follow.

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Driving Product Reviews on Amazon: Good, Bad and Ugly

So you've got a beautifully designed and well-optimized Amazon listing - congrats!  Now, you need people to get people to find it. Is your pay-per-click running? Check! Marketing plan activated? Check!  Lots of reviews on your product page? Well, ....

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