Recent Posts by Allan Peretz

 
Allan's an accomplished eCommerce leader with experience on brands of all sizes including SK-II, The Art of Shaving, Samsung, and Pampers. He's responsible for maintaining the strategies and "playbook" that we use to grow your business.
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BIG eCommerce Lessons from Small Sellers

If you're working at a "big CPG" company today, you're likely losing market share to smaller upstarts online. Conditions that used to favor bigger brands have changed and the smartest small sellers have figured out how to make this work for them. Here are some BIG lessons from those small sellers that you can use today.

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Making the Most Out of Bad Product Reviews

As we've previously highlighted, accumulating positive product reviews is hard. It's so hard, in fact, that sellers employ all sorts of unscrupulous tactics in the hopes of getting more reviews more quickly. To many brands, it seems that there's only one thing harder than getting positive reviews and that's dealing with negative ones.

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It’s Time to Take Control: eCommerce Resellers

It’s happened to all of us—you’re online searching for a product when you see five listings in search results for the exact same item. Sure, the pictures and titles look a bit different, but all five seem to be the exact same 64 oz. Mama Adele Spaghetti Sauce. But if they’re all the same, why do they all have different prices? Which one is the right one to buy?

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5 EDLC Ways to Drive Your Walmart.com Growth

Anyone who’s worked with Walmart understands just how committed they are to delivering great prices to their customers. Value is a fundamental part of the retailer’s DNA and for that reason Walmart closely scrutinizes all of their supplier costs including (and often especially) marketing. Marketing your online assortment can in fact be expensive, but If you’re smart and creative about it, you can get a lot of juice for just a little squeeze. Below, we’ve laid out five thrifty ways to grow your Walmart.com sales.

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Retail Recon: The Protein Bars Category

In the digital age, retail is war. Changes in the landscape have empowered startups and put incumbents at risk. Nowhere is this more true than in the world of eCommerce, where fortunes can be won or lost faster than ever before. In our new Retail Recon (tm) series, we’ll be sharing “news from the front,” category by category. We’ll show you who’s winning and share the eCommerce marketing and sales tactics that are driving their results.

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