Success on Amazon can be a double-edged sword. Brands get easy and efficient access to hundreds of millions of shoppers but their ability to build direct and lasting relationships is limited. When a brand sells on Amazon, it's Amazon that "owns" the data. Success can be fleeting - a small stumble and you can be relegated to obscurity with little opportunity to recover.Read More
We're delighted to welcome Atal Patel to the Bold Retail team in a newly created role, VP of Solutions and Partnerships! In this role, Atal will play a leading role in the definition of our service offerings and in the establishment of new strategic relationships. Atal has over a decade of eCommerce and Digital Marketing experience at leading companies including Kimberly Clark, Triad Digital Media, Brandshare, and others. Here's some more of Atal's story...
If you want to win at eCommerce, you need to focus on managing your business, not your technology. When your tech is overly complicated, you get distracted from focusing on what really matters - your customers and your competition. Shopify's ease-of-use has made it one of the world's most popular eCommerce platforms around but does that simplicity come at the expense of power?Read More
We're delighted to welcome Ben Jeffrey to the team! Ben joins us from J.B. Hunt where, among other things, he designed digital campaigns that helped the company recruit new drivers. In his new role as Campaign Manager, Ben will be managing and optimizing client campaigns. Ben has several certifications including Google Analytics and Google Ads. We wanted to learn more about the person behind the resume - here's what Ben had to tell us...Read More
Winning on Amazon is all about momentum: more sales = better rankings = even more sales. To enable your growth, the retailer offers an impressive set of deals and promotions. Last week, Amazon introduced the "7-Day Deal." How does this new option compare to existing tools like Lightning Deals and Coupons?Read More