BIG eCommerce Lessons from Small Sellers

If you're working at a "big CPG" company today, you're likely losing market share to smaller upstarts online. Conditions that used to favor bigger brands have changed and the smartest small sellers have figured out how to make this work for them. Here are some BIG lessons from those small sellers that you can use today.

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Making the Most Out of Bad Product Reviews

As we've previously highlighted, accumulating positive product reviews is hard. It's so hard, in fact, that sellers employ all sorts of unscrupulous tactics in the hopes of getting more reviews more quickly. To many brands, it seems that there's only one thing harder than getting positive reviews and that's dealing with negative ones.

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It’s Time to Take Control: eCommerce Resellers

It’s happened to all of us—you’re online searching for a product when you see five listings in search results for the exact same item. Sure, the pictures and titles look a bit different, but all five seem to be the exact same 64 oz. Mama Adele Spaghetti Sauce. But if they’re all the same, why do they all have different prices? Which one is the right one to buy?

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Welcome Jordan Eisma - Senior Manager, Client Growth

 Bold Retail is proud to welcome Jordan Eisma to our team as a Senior Manager, Client Growth Strategy. Jordan's a native of Northwest Arkansas, a U of A graduate, and an experienced retail marketer. He brings "hands on" Walmart & Sam's Club expertise to the team having worked directly with both accounts on strategic programs. We wanted to go beyond his credentials to learn a bit more about him personally - here's what he had to say...

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5 EDLC Ways to Drive Your Walmart.com Growth

Anyone who’s worked with Walmart understands just how committed they are to delivering great prices to their customers. Value is a fundamental part of the retailer’s DNA and for that reason Walmart closely scrutinizes all of their supplier costs including (and often especially) marketing. Marketing your online assortment can in fact be expensive, but If you’re smart and creative about it, you can get a lot of juice for just a little squeeze. Below, we’ve laid out five thrifty ways to grow your Walmart.com sales.

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