For the 2nd installment of Retail Recon, we’ve taken a plunge into a category with a rich history and plenty of sophisticated competition: Hair Care. Let’s take a look at who’s winning, how they're winning, and what we can learn about eCommerce from their examples.Read More
eCommerce has made it easier than ever for entrepreneurs to reach national and even global audiences. That's why so many Shark Tank candidates have chosen to focus there first. After 10 seasons, hundreds of companies have come through the tank and, collectively, they've taught us a lot about what it takes to succeed. Here are some of the top Shark Tank eCommerce lessons that can help you to grow your business...Read More
No matter what you think of Amazon personally, the importance of the online retailer’s selling platform is hard to deny. Amazon’s ability to help your brand reach a broad audience nationally and even globally is unrivaled. In fact, brands you may have never seen before on the physical shelf are establishing themselves every day on the platform and reaching 7 and 8-figure sales faster than what has ever been possible.
But if you’re expecting overnight sales increases the moment your items go online, think again. With over 6 million competing sellers, winning the shopper's attention is really tough. In order to grow profitably, you'll need to implement solid portfolio, marketing, and sales strategies. The road to success is difficult but it doesn't need to be long!
Here are six steps that you can take to improve your Amazon sales in 90 days or less...Read More
This week, the ongoing war between Walmart and Amazon "went nuclear." Walmart, in response to Amazon's previous announcement of 1-day Prime shipping, committed to their own launch of free 1-day shipping. While initially limited to select markets, the retailer confirmed intent to reach 75% of the US population this year. While both announcements stunned industry analysts, this battle is only the latest in an ongoing war between the titans.Read More